READ MORE : Review - Sam Fender at Victoria Warehouse
In that sense it's quite fitting that the first act to play the venue under its new moniker is a band that's been through something of a rebrand themselves.
Rebranded as the AO Arena in September last year, it's been 12 months until people have been able to see its new look. It has been around 18 months since thousands of people packed into the Arena for live music and there's even been a name change in that time.
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